Identify your users (and what each trait gives you)

Identifying users is the single most valuable thing you can do after installing the widget. It unlocks segmentation, two-way replies, idea voting, and per-article feedback signals.

The minimum

window.Releaseo?.identify({
  id: 'user_8231',
  email: 'aya@acme.com'
});

Pass id as your stable user identifier. Email isn't required, but it lets the widget send replies back when users miss them.

Add traits for segmentation

window.Releaseo?.identify({
  id: 'user_8231',
  email: 'aya@acme.com',
  name: 'Aya M.',
  traits: {
    plan: 'pro',
    role: 'admin',
    signupAt: '2025-04-12',
    locale: 'en-US'
  }
});

Traits power every audience filter in Releaseo. Target a changelog post to "Pro plan only", show roadmap items to "admins" only, send a help signal email only to users who signed up in the last 30 days.

Re-identify on every page load

Call identify once the user object is available. The widget caches it for the session.

What identified users get

• Roadmap voting — anonymous visitors can read; identified users can vote.

• Feature request comments — same.

• Inbox replies — replies from your team are pushed back to identified users.

• Per-article quality signals — helpful/not helpful surveys are attributed to a real user.